We recently reported on the excellent news that the folks at Ghent's town council had announced a weekly 'Veggiedag' for all public servants in the Belgian city - one meat-free day per week. Well, the idea has been catching on since Rajendra Pachauri first mooted it last year, and now Paul McCartney and his daughters are looking to go one better than Ghent - by signing up everyone in Britain to 'Meat Free Monday'.

They're doing well already by the looks of the list of celebrity signatories to the scheme, and it's only launched today. Team Stupid's wishing you luck with it Macca.