What to do about climate change right now

Date 14th Sep 2009

So, one of the most obvious things we noticed after going to countless screenings of The Age of Stupid to give short talks afterwards was that people always wanted to know the same thing: what should I actually DO about climate change?

We found ourselves giving a range of nuanced answers about any action being worthwhile, and different approaches being right for different people, yadda yadda yadda etc. I would often speak for ten minutes in this vein, and then someone in the audience would stick their hand up and say, 'But what should I actually DO though?'.

Clearly what was needed was a simple, catchy answer that would be applicable to anyone in any audience. Back at the start of the year, we didn't have one of those. But now - we do.



10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.


Why bother jumping out of the way of a speeding car? Why bother removing a burst appendix?

Cutting 10% in one year is a bold target, but for most of us it’s an achievable one, and is in line with what scientists say we need over the next 18 months. We now know for certain that unless we act quickly to reduce our use of dirty fossil fuels, humanity will face terrible problems in the years to come. Politicians have so far failed to do what needs to be done, so it’s time for ordinary people to step in and show that we’re ready to defend our children’s futures. It’s now or never for the climate.

By signing up to a 10% target we’re not just supporting 10:10 – we’re making it happen. In our homes, in our workplaces, our schools and our hospitals, our galleries and football clubs and universities, we’ll be backing each other up as we take the first steps on the road to becoming a zero-carbon society. It’s easy to feel powerless in the face of a huge problem like climate change, but by uniting everyone behind immediate, effective and achievable action, 10:10 enables all of us to make a meaningful difference.

10:10 is the perfect opportunity to discover what’s possible when we work together. Let’s get started.

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